A.2. Basic Design Considerations for Web Sites
"While beautiful, impressive and compelling design is important for a variety of reasons, including:design choices need to be weighed against meeting the user's needs in order for a site to achieve its goal."
- creating brand identity
- entertaining and drawing people in
- establishing credibility
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This quote is from "Usability in Design". We suggest reading the whole article, which includes dos and don'ts for achieving usability . |